You can download the full report HERE.
The Australian National Preventive Health Agency examined the current system of regulation around alcohol marketing and advertising. The Draft Report describes this system, which consists of self-regulatory, co-regulatory and legislative elements, and evaluates its effectiveness.
The key purpose of the Review is to assess whether the current mix of provisions is serving to adequately protect children and adolescents (14 – 17 year olds) from exposure to alcohol advertising. Considerable public concern exists that marketing and advertising of alcoholic beverages is influencing young Australians and contributing to patterns of harmful drinking.
Australians are now exposed to an extensive amount of alcohol advertising through a variety of traditional media, digital media, promotional activities and sponsorships. Evidence indicates that Australian adolescents are exposed to almost the same level of alcohol advertising as adults aged 18-24.
The Draft Report concludes that alcohol advertising and marketing is reaching children and adolescents and influencing them, and that the current system for protecting adolescents and children from exposure to alcohol advertising is inadequate.
Any interested person or organisation can make a written submission to the Agency.
Submissions are due by 5pm Friday 21 March 2014